Newest Logistics Hall of Famer Lynn Fritz on Humanitarian Logistics

00:00:00: Music.

00:00:05: Hello and welcome to the logistics tribe I'm boss felgendreher founder of the logistics tribe and today we have a very special guest on the program.

00:00:14: I'm typically very careful about using the term Legend but if your inducted into the logistics Hall of Fame and the term Logistics Legend is quite appropriate a thing.

00:00:24: Our Guest today is Lynn Fritz and tomorrow on November 25th 2021.

00:00:29: Lynn will be inducted into the international Logistics Hall of Fame at a Gala reception in Berlin.

00:00:35: Lynn was born in San Francisco in 1942 and starting in the 70s Lynn build up the freight forwarder Fritz companies into a global organization of 10,000 employees in 120 different countries.

00:00:47: Lynn sold his company to UPS in 2001 afterwards Lynn founded the nonprofit organization Fritz Institute with his own funds.

00:00:55: To support ngos around the world with humanitarian Logistics today the is regarded as the founder of logistics for humanitarian organizations.

00:01:03: So of course we are very honored to have lent as a guest on the logistics tribe today's episode is supported by our partner gray orange gray orange is a major player in the field of smart robotics in logistics and fulfillment.

00:01:15: The company combines it's AI based platform gray matter with fleets of intelligent mobile robots to take Warehouse automation to the next level if you're interested there's a very helpful webinar coming up on December 2nd with gray orange and active ants.

00:01:29: A leading e fulfillment specialist based in the Netherlands that webinar is run by the German Logistics Association bvl and is in German only.

00:01:37: If you're interested I'll leave a link to that webinar in the show notes and now onto our show today with Logistics Hall of Famer Lynn Fritz hosted by my crew.

00:01:45: Music.

00:01:51: Then welcome to the logistics tribe nice to have you here.

00:01:58: Well I'm delighted to be here as well I mean Logistics has been my entire professional career so it's odd certainly familiar to me on a generational level not just for myself really.

00:02:08: And you just got rewarded or a new member brand new member of the logistics Hall of Fame and you are now

00:02:16: actually in one row with Eugene Bradley Clark who invented the forklift and Henry Ford actually

00:02:25: and Jeff Bezos how does it feel like hahaha and Henry Ford

00:02:30: and Malcolm McClay to people you may not know but yes I mean obviously that is.

00:02:36: Remarkably distinguished company whether I deserve to be in that or they're just having a smaller down year I it's hard for me to say but

00:02:45: I'm delighted to be in that company because they all have made when my whole life has been and that is to make

00:02:50: Logistics and supply chain strategic element not just a functional one when I grew up in this Arena do you know the logistics was considered by and large course the world as a

00:03:02: interesting crucial functional thing

00:03:06: something like Plumbing or different things but not really boardroom elements with the exception of the military logistics was a military term for 300 years because they understood

00:03:18: you win or lose it was not adopted by commercial industry until I took my company public in the late 80s I mean the logistics was not.

00:03:28: A use of word and use nor was supply chain

00:03:31: by the way so while they are much later right precisely precisely yeah and if we start right at the root Lindbergh got you first in contact with Logistics

00:03:43: my father ran a.

00:03:44: Small company called the Arthur J Fritz company which was a customs house brokerage company here in San Francisco which again Logistics wasn't part of that this is a document company it had everything to do with International Trade because

00:03:59: we were Expediting Customs clearance for importers that were importing into the port.

00:04:05: And through the air port of San Francisco and after I you know I went to law school at night but then I wanted to work I love the idea of international trade and I thought

00:04:15: that is supposed to be one small small piece of a very.

00:04:21: Complex transaction for beginning to end if we could actually build a company that would underpin all of the elements of the entire transaction from purchase order.

00:04:32: To delivery that's what I wanted to do so I joined my father's company and 23 or 24 went to law school that took it over.

00:04:41: A few years later and have run it it owned it ever since so you basically grew up with Logistics right I did good I did happily

00:04:49: and one big step was to actually start the humanitarian Logistics yes that you were actually nominated for the logistics yes way yes and how did that happen and how did you get into that

00:05:02: yeah yeah well like everything else Marco you need contacts and I'll be happy to provide it the fritz companies went from.

00:05:10: Small company here in San Francisco and by 2000 we had 11,000 employees around the world

00:05:16: in 120 countries and during the course of those 30 years so this was not a fast-track thing it took me 35 years to do that

00:05:25: what we found over the course of time that there were many disasters and different things all over the world that.

00:05:33: Our ability to do business and we did some things that we hopefully can keep our offices open but I really found that it was very difficult to rely on any local institutions

00:05:46: to respond effectively to disasters and of course I also found it that we could really be

00:05:52: asking humanitarian Aid organizations to help out the private

00:05:57: and so when I sold my business to UPS in 2001 they came to me I didn't want to sell my business I was the looking to sell it they you know came after me because it was a good combination for them and I mentioned that because I said geez I'm not

00:06:14: looking to retire and and my wife interestingly said well you know.

00:06:20: This will allow other doors to open and have you ever considered humanitarian aid but it would be hard for me to accept her eight.

00:06:29: This is to be like a Eureka because I said she's you have no idea how profoundly good idea that is

00:06:37: and the reason I thought so was because I saw the industry of freight forwarding and supply chain grow over the 30 years

00:06:46: from being a very very underutilized and somewhat unprofessional eyes

00:06:52: industry to be something really very very important and very strategic and I had every reason to believe that the humanitarian sector was probably back to where

00:07:03: join Fritz companies in 1970 and after a very significant amount of research.

00:07:10: Some of it done by my wife and five or six other business professors that I sent around the world to say.

00:07:17: I don't think it's working very well and Logistics but why don't we really get hard data and spend a year or two of my own expense to see

00:07:25: and to understand really what is the status of logistics and supply chain Within

00:07:32: humanitarian sector so they went out to the Red Cross red crescent to care to msf missions on Frontier to save the children into the UN.

00:07:43: The world food programme and all basically all the larger actors and we did find out that indeed Logistics was at a very modest

00:07:53: stage and with that in mind I created the fritz Institute with

00:07:58: totally the idea of helping the actors the humanitarian actors themselves.

00:08:05: Really take advantage of 30 years worth of experience within the private sector that we developed to have a world.

00:08:12: Glass company on every respect and hopefully to know Assist them to be able to come up and develop over a period of years so

00:08:21: that's how the fritz Institute was started that's why it was started and we've been doing it for now 20 he you know plus 2 years and

00:08:31: happily with quite a bit of success Amazing Story Lynn can we go a little bit deeper on the logistical

00:08:39: differences from a normal logistics company that you were basically coming from to the humanitarian.

00:08:48: Logistics and the disaster Logistics because I just didn't never had any contact to that so what are the differences I could imagine that

00:08:57: there are no roads anymore if there is a disaster or there is no infrastructure or no telecommunication and I don't know those might be some of the topics that you hadn't counted those those are the Tactical.

00:09:11: Elements that we encounter the philosophical or strategic distinction was was probably the largest and I would say.

00:09:20: The whole idea of the commercial side of supply chain and Logistics is totally predictability

00:09:27: that's what you want to achieve you want to be able to have manufacturing abroad you want to have it work on a certain time frame you want it to be translated in a certain manner

00:09:38: under certain conditions ideal conditions you wanted to get wherever it's going and good order

00:09:44: and in a timely fashion so the next part of manufacturing or use or or consumers you know could be able to get their goods

00:09:52: and that's what I did for 30 or 40 years and is still is going on in humanitarian Aid

00:09:57: there's no predictability nobody is looking for a disaster or you know the I your to your point roads and airports are closed people are in shocked it is a totally utterly.

00:10:11: Unpredictable.

00:10:13: Set of circumstances they location the infrastructure that may or may not be there good or bad and how to get and put things there so the real

00:10:22: Challenge and it's a tremendous challenge that the humanitarian Aid organizations really have to deal with is that and so yeah I guess that's the best way I can answer your question I mean the context of what it

00:10:36: is in the commercial sector and what we try to do and the engineering and the processes that we develop we're all to do predictability.

00:10:45: And so the biggest thing that I thought we could offer is to give them preparation and methodologies so that every crisis wasn't just its own

00:10:55: unique animal with a unique you no solution or set of solutions I have to create standards

00:11:03: and methods of operation so that people could be trained resources like data processing or it could be developed because up to that point almost every crisis was just a unique.

00:11:17: Set of heroic circumstances that the humanitarian Aid people you know felt and so I thought the combination

00:11:26: of what we were doing how we did it could be of great service and thus the distinction and thus my interest in addressing these areas

00:11:34: and I guess one main point of the disaster is that you never know

00:11:38: when it's going to happen and where it's going to happen in the world right and a decisive I'm react

00:11:45: quite quick to it because people need help there and they need good service Iceland

00:11:49: so what would be the first steps or maybe you can give us an example for over disaster that you experience even so that we can

00:11:58: I think a little bit into the situation or get a little bit closer on how to treat a disaster because there are actually this is also interesting for companies how to react to disasters is absolutely correct

00:12:10: companies institution cities you know you had

00:12:14: recent floods in Germany I mean who would have ever expected that Germany would be able to easily handle this at this could ever get to crisis proportion but it did.

00:12:24: You know when Westphalia and these areas so the aptitudes and the things that worked for came about

00:12:30: have application to the humanitarian sector you know that we basically sir but certainly every bit as much to City County government institutions

00:12:41: that are impacted by disaster and have some function to be able to resolve.

00:12:47: And make your eye out of put address to these areas so with that preface I will say that what do we talk about maybe the tsunami in 2004 only because it was probably the most and may still have been the

00:13:00: most worldwide known.

00:13:03: Disaster it was unique in a thousand different ways the significance was overwhelming and anybody that was alive during those times was where of it and and the extraordinary dire consequences that followed from that.

00:13:17: Let me bifurcate this

00:13:19: my comments to you wannabe I'll use a tsunami but before I do the key to any successful response to a disaster.

00:13:29: Is really how much preparation that can be done is actually done prior to a disaster.

00:13:37: And so many ways I'm delighted that we were very well known to the humanitarian sector because we do all of the dry

00:13:46: Anonymous work.

00:13:48: Behind the seeds you know we're not there with our are on fire you know going there and putting our fingers into the date I mean yeah we are there

00:13:57: behind the scenes and trying to get people and institutions prepared for disasters and for whatever so begin the

00:14:06: so we started with saying well you really need much more technology because technology was a very modest.

00:14:15: Sage and almost all

00:14:17: humanitarian they all had technology but it really was never technology that was of the depth and width that could really respond to a disaster like this tsunami but that had to be done first.

00:14:30: You can't create

00:14:32: and I think program you know when you're really trying to engage so what we did just to use the tsunami as an example two years before that we had worked.

00:14:42: Two and a half years almost three I guess because they would they should not mention 2004 I think since like 2001 to.

00:14:50: You know for we work with the International Federation of the Red Cross red crescent you know it's business

00:14:56: bordered in my and Geneva had had the same discussion with them to say you really have to and they said well we don't have the resources or the time for the people to do it I said well then that'll be one thing that we will engage

00:15:08: at our expense because they didn't have the wherewithal and they don't have budgets most humanitarian Aid organizations don't have budgets

00:15:16: backroom infrastructures things.

00:15:20: Especially not to prepare and to do something in advance as a precaution and preparation right that's where the money is not spend it spend on the disaster itself and on the help itself Marco that is the.

00:15:35: Key

00:15:36: grovel midpoint of this told discussion of what we do why we do it what the problems are the issue that is normally it just like it was in Germany or with a city I mean people do not have budgets for disasters that may not be there on their watch.

00:15:53: And why would they be spending money there with whatever because it's not the point of the spear it's the actual manufacturing of the spear

00:16:01: yeah if you watch yo so your point is well taken and so what we did back to that is we.

00:16:08: Developed a software and we did it for the International Federation of the Red Cross because they were the largest and most complex organization so we thought if we're going to start to be a help in general why don't we.

00:16:21: But what we have to do is not just to use.

00:16:24: Stuff that we've already developed ourselves and say now you use it it was a very laborious process to say no will make it adaptable and adoptable by.

00:16:35: Our customer and by the unique elements that face humanitarian Aid.

00:16:41: Organizations and so is a very costly extremely time-consuming thing but I'm happy to report in 2004.

00:16:49: They got many many awards on this and they were the most technologically prepared humanitarian organization

00:16:56: in the world I thought that software or yes because of this what does the software do what it like a checklist on now you have to do that and next thing the first of all the beta get did

00:17:09: was to identify where.

00:17:12: Everything that was ordered that would be going and by the way this was India this is Banda aceh there's Indonesia this was not like a local

00:17:20: I think this was an enormous thing and so like in any disaster though no matter how best Sri Lanka was extraordinarily impacted.

00:17:29: They did some of their best work there actually is Sri Lanka so what the software did is very commonplace stuff is just started development

00:17:37: what everything that they ordered from tents to food to whatever things that they needed to medical supplies the order process was done in a

00:17:47: technologically in a digital fashion

00:17:50: not in paper fashion which would be the normal deal the function of what they were ordering and what they got and the timeliness of it was all now program as opposed to

00:18:01: did we get some did we not as early as it late do they have anything Dion to the vendor really make it all where is it just these key fundamental questions I wish this is not very sexy stuff for your readers

00:18:15: and that's basically like building up an Erp system

00:18:20: for a company which is not a company it's a humanitarian organization and it's a disaster and you have to build up

00:18:27: basically the same so where did you order the tents and so on and how many are on the way where are they right now and when are they arriving and so on right I should be conducting the interview with you Marco because if you made the two most brilliant

00:18:41: well no that is an absolutely perfect way to the knowledge Isaac this just to Logistics guys talking to each other you know there you are.

00:18:50: But it is like I didn't know whether I want to use that word for your listeners but yes it would be like making

00:18:56: and it was an Erp system that had a very unique applications but that have to be involved with.

00:19:03: All of the people in the chain the carrier's the manufacturers the Elder things of self the people of the ground the warehouses from which it was being drawn

00:19:14: Etc had to be engaged and technologically to make this work.

00:19:19: And that was really it was an exciting thing and it really made a difference because all these organizations are just I use the word heroic well they are

00:19:28: there are four roads you're out of the worst places doing the worst things under the worst damn condition and and and also they almost never have enough tools to be able to do their job with the antique of the anywhere near the effectiveness

00:19:42: they would really want to do so this was a typical Fritz to do thing this is all engagement before the fact time money

00:19:51: effort Anonymous so that something could good could happen when the bell rang and that's why I'm dead I was amazed that you could even find us because what we do

00:20:02: never gets headlines or you know nor did we want them actually but it was interesting that the Hall of Fame picked up on this and it's good to point out

00:20:11: this work that normally is behind the curtains right I think that was one

00:20:17: point that was really important for a lot of the people in the jury to the Hall of Fame but let me ask you maybe an emotional question regarding those disasters

00:20:28: when you establish the software and everything was there one moment where you could really see the impact of your work and where is God

00:20:38: emotional for you in some way that you could see okay that's the impact now is well they are there many examples of that although they all come out later.

00:20:47: Whew when we interview people

00:20:52: one thing the French Institute did to that was unique also by the way at the tsunami was that one thing that hardly ever happened was a organized way of trying to find out

00:21:04: the impact and the quality of humanitarian Aid Service to the beneficiaries that were under

00:21:11: seeds you know it you know being impacted by beneficiaries are the essentially the victims of disaster relief or whatever

00:21:19: they're people Volvo course of had interviews with different people but we did one of the first ever it could actually be

00:21:27: yo written up as case studies there's a certain discipline University case studies that could be

00:21:32: written about things of this nature in going from began Banda aceh to Naga patan mm and in southern nearby in Tamil in the tomeo province in India and the rest.

00:21:45: I guess one thing we were able to find India was that

00:21:49: and in all disasters is that if it's the local people they have to be engaged people on the ground not just people flying from overseas or the rest they can help and support but it really has to be

00:22:03: people on the ground that know the ground that know the people that know who's been impacted the know what's broken and what's not and one they are our software and

00:22:14: our Outreach you know was able to do was to find

00:22:19: local organizations that were really key to knowing exactly

00:22:25: what families were being impacted where the water had risen it's are interesting Lee in India this interval heartwarming wanted us rather unique one in that was that Bollywood movies

00:22:36: first really big an idiot you may do I mean Indians are have a lovely interest in music and movies that are produced in India and the stars of those movies like in many places in the world are very very

00:22:49: big and they have fan clubs we found I'd you know I know this is what a knock upon him I know there were others.

00:22:57: Fan club of what are the movie stars which was Regional he was here she was a regional start because they have Regional your movies are they'll have this was a very very rabid.

00:23:07: Yo group of younger people that were fans of this particular site well we were able to find that and they because they were

00:23:17: across this entire area they were local we are able to put together the Red Cross you are able to put together care some of the local

00:23:27: people that work in the area of civil servants and things that were working in the area together to actually help out

00:23:35: the families that were in really crisis I'm talking about up a tree you know I mean that there were some very old people that if something didn't happen within another 10 hours I mean they would have died

00:23:48: morbid yeah etcetera I mean really and so

00:23:52: with the help of this organization the new the families because they were all local like in your neighborhood wherever you live Markel and so they were able to pinpoint what was needed.

00:24:05: What was the most important thing to be done and we were able to work and with the technology.

00:24:13: Both with the Red Cross but also the other local people there say here's where it is and it's in Street such and such and talk to Marco or Mira or whatever because they will be there it's sounds very

00:24:27: rustic in a way but that's how success that's really what it takes

00:24:33: to respond to a real disaster is these personal knowledgeable people on the ground and them be capable of tools to use their knowledge of the crisis to actually do something

00:24:47: be able to have some resources to do it

00:24:50: Amazing Story learn so a Bollywood fan club basically help in the disaster region because they knew the neighborhood and everything

00:25:01: they people like they could help wow that's correct really amazing stay dude who was who they were they were little babies when I.

00:25:08: Families that were three the older women the men on our they do all of this week us

00:25:14: they were neighbors and friends and they had a society and network was able to expand

00:25:21: get a very very appropriate fashion then a lot of the disasters and you mentioned also Germany into flooding in Germany are natural disasters climate change plays a role at least most people believe that

00:25:34: what is your experience of the long years that you had with disasters and natural catastrophes and things like that

00:25:41: I can only report what almost everybody in the world knows now you know it's no longer a theoretical element that the climate change has exacerbated both the intensity of the magnitude of

00:25:55: and the number of things that every place in the world I mean it's not located in the Dorset

00:26:02: hemispheres of the southern hemispheres you know Etc and what's most troubling of course really is the magnitude.

00:26:10: And so you know to me I see you know what our work has been and certainly the humanitarians but now more and much more towards the

00:26:20: authorities this is their problem and son do you mad at Aryan a does where there's

00:26:24: really not any infrastructure at all in third world countries two things this is a first-world issue this is nothing to do just with a

00:26:34: the rest and as a result I guess my message is and to answer your question is that as a first world.

00:26:41: Issue a vast significance the preparation of and the infrastructure development of and and the rest is now

00:26:50: no longer a luxury or thing they could avoid but something that they do actually have to start working on we had a

00:26:59: one of the fritz Sky Institute things was actually here in Stafford Cisco

00:27:04: actually all of our work had been done internationally since its Inception with the city and county of San Francisco and the charitable and philanthropic side interestingly develop and said

00:27:16: we know there's going to be an earthquake it's not a question of if it's only a question of when and we really better.

00:27:22: Do something now so that we don't have a Katrina or other things that where we just will put our citizens in such horrible shape and and all of it again was this back

00:27:34: bones preparation of the facility's methods and standards of performance that we certified

00:27:42: that they have an alarm who gets called what happens here and then you know and I have all of the site's been organized in a way and one of the areas that we really concentrated in.

00:27:55: We're actually the nonprofits in San Francisco

00:27:59: one because they're usually underfunded because they are the ones that usually touch the most impacted Parts because one thing almost universally about disasters is in normally disproportionately affects.

00:28:13: The poor the under privileged in a vastly more profound way and so we felt

00:28:19: that if we're going to be smart and thoughtful about this why don't we make sure that the most prepared people first of all.

00:28:26: So are the ngos and charitable organization that support these communities to begin with on a day-to-day basis

00:28:33: and Jay answer your question so that to me this is the only vote for way in my estimation that cities counties

00:28:41: you know whatever authorities there are political and otherwise and institutional can really begin to

00:28:48: respond to the inevitability of this climate change and the again the significance magnitude and occasions you know that they come but it can be done

00:29:01: it's hard work

00:29:02: it's really hard to get money to do it because they've got so many problems to begin with they don't want the okay we really spend money on Preparation on something that may not be on their watch it's a hard really difficult problem

00:29:17: what do you think learn can Logistics or the whole Logistics industry

00:29:22: do to reduce the impact on climate change and CO2 emissions do you have some idea what other than that

00:29:29: well yeah I mean I think this will be the broadest area of academic research and functional application

00:29:38: in the next 20 or 30 years I.

00:29:41: As starting to get there now this was not even a area of expertise essentially and I mean academic where there would really be research

00:29:51: hey Bruce I had a really so hard evidentiary facts you know being developed universities are now taking deal of this on

00:30:00: certainly I want every company there's taking it on and taking it on in a direct or indirect basis just in the United States here for instance I don't know what it's like in Europe the car manufacturers or we don't even have enough cars and why do we have enough

00:30:15: cars because there's not enough circuit boards of this not enough yet the the chips to be able to do it so.

00:30:23: What is beginning to happen is and it does reflect or addressed what you're talking about that is opposed to having these.

00:30:31: Worldwide delicate and fragile.

00:30:35: I changed they're also not very green because of the distances involved the amount of ships the size of the ships and sides of the truck size of the airplanes it takes to be able to maintain a super global

00:30:49: fragmented and delicate and Logistics or Supply chains just the impact now is just in time is going to be much closer to home that it is and certainly of course the carry the logistics

00:31:02: providers which I think was more of your question do you know themselves.

00:31:07: Truckers warehousing shipping you know people all doing things to lower the CO2 ratios of their ships of their vessels and essentially making them more efficient

00:31:18: and the good news about that Marco is that there is a correlation here that the efficiency gain.

00:31:26: Actually pays for a little bit of the premium that one has to do to incorporate new practices and methods and and that

00:31:34: is where the logistics industry I think it was really shining now I had to get to that midpoint to say how can.

00:31:43: Good investment make us efficient enough so that we're not just paying premiums to be able to be good citizens and to make a thing but how can we actually make this a win-win

00:31:53: situation for our company for the customers of our company and for the shareholders of our company as well there's good things coming on that and I'm

00:32:02: very delighted to report that

00:32:04: I love that you see that as a chance for the future to do this transition towards the CO2 Free Logistics that's I think so too it's been an underpinning of my life to try to say

00:32:16: what can we do now that's good for the future I mean that's how Fritz company is really born I just wanted to make a company that could actually be

00:32:25: not one small piece of a fragmented

00:32:28: what was she in the future called the supply chain to really walk a straight it in a way and that but takes years to do that but the results are usually dramatic if you stay with it

00:32:39: and are dedicated to the ends and I'm sure this will be the case.

00:32:43: Logistics and in general in the world I mean as a response to climate change and in response to the atmosphere a lot more project for you in the future that

00:32:54: wow the well I mean it's one thing I'm doing and we had you know meeting so yeah we could talk his actually regenerative farming I at my Winery.

00:33:06: We make ultra-premium wine it's very expensive lovely wines that I can assure you I and the matter and intensity we take because we do all of our own farming

00:33:16: everything is done self-sufficient we don't Outsource anything because we want to be in control of what do I mention that because they farming

00:33:25: dad's two greatest of the United States been somewhat outsourced to farming companies and so landowners and and the rest can have

00:33:33: variable costs as opposed to fixed costs ours is a fixed cost thing

00:33:39: and I mentioned that mainly because now what we're really trying to do is to say what we can do to really enrich the soils to the point that they can't

00:33:49: pinion to be self-sustaining there's nothing we're taking out were actually what we're doing will not only regenerate it but it will continue to regenerate and by the way this would be the best thing we can do for the vines

00:34:03: there are growing in our soil this is the best thing we can do for our customers will also continue to have

00:34:09: unbelievably High Ultra Premium wines and good for you know for the ownership that they're creating the We are continuing to create a company that their response on this and and

00:34:22: so that's what I know that's a long way from Logistics I my but we.

00:34:28: I have a company called Lynn Co which is a logistics company here in the United States and we're doing a lot of the same elements here how can we simplify with technology.

00:34:40: Basically you know as opposed to technology being an enabler really to say we're really a technology enabling.

00:34:49: Logistics my first company I didn't know it was a technology company because I never thought of it that way but we use technology to do all the things that we did I won't bore you with all of that but now

00:35:01: with link oh and it's very exciting prospect because we are now the Run by virtually European my foes it American now

00:35:10: I've called Carson Sorensen that is really a genius in technology and applying that to the logistics as opposed to what would normally be.

00:35:20: The other side around well let's get all the logistics people and have them hopefully get enough.

00:35:26: Experience you know to do so so and this will be important for the industry this link oh

00:35:33: company I think I would be my least My Hope anyway I love that connection between Logistics and Technology learn

00:35:41: I really can feel your passion for all of this and I really love that energy appreciate that and it was a wonderful talk and thank you very much for being here at the logistics tribe.

00:35:53: Well thank you so much I it's an honor and a privilege again to be in the company of the people that we talked about there were such deserving leaders you know it in the details turn and so I do look forward to.

00:36:07: Receiving you and then not dissing future thank you for this and I'm I'm delighted to have the opportunity to speak to your readers and then the rest you will deserve the membership in the logistics Hall of Fame.

00:36:22: Thank you very much you're very welcome my friend have a very good day.

00:36:27: Ride that was the logistics tribe podcast episode with Logistics Hall of Famer Lynn Fritz

00:36:32: hope you enjoyed Today's show if so don't forget to subscribe to the logistics tribe podcast so you don't miss any of the future episode.

00:36:39: I'm always forgetting Trail until next time.

00:36:44: Music.