The Logistics Tribe

The Logistics Tribe

Digital Tools and Transformation in The Automotive Industry and Logistics (Roman Žák, Founder, Aimtec)

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Today's guest on The Logistics Tribe is Roman Žák. Roman is one of the founders of Aimtec. Aimtec helps companies on their digital transformation journeys.

They combine a very deep consulting expertise in manufacturing and logistics with a unique approach to implementing software solutions.

And what’s fascinating about Aimtec is that they have been around since 1996. A time when digital transformation was even a thing yet. And today, the company is very highly regarded, particularly in the automotive industry.

They are based in Pilsen, in the Czech Republic, but are operating globally.

Roman and our host Boris Felgendreher talked about the various issues and challenges that his customers in the automotive sector are facing these days and how digital strategies and tools can help them.

Quite an interesting discussion, that you don’t want to miss.

Helpful Links:

Roman Žák on LinkedIn


The Trends in Automotive Logistics (TAL) Conference 2023. May 16th in Pilsen, CZ:

Boris Felgendreher on LinkedIn:

How Supply Chain Leaders Can Unlock the Door to the Boardroom and the CEO Job (Radu Palamariu, Knut Alicke)

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Radu Palamariu from Alcott Global and Knut Alicke from McKinsey are two influential thinkers on the topic of supply chain leadership.

In this episode of The Logistics Tribe, Radu, Knut and our host Boris Felgendreher explore how the last few years in particular have elevated the function of supply chain inside many organizations around the world.

But how can supply chain leaders actually capitalize on this development and permanently secure supply chain management's seat in the boardroom as well as paving their own potential career path into the CEO role?

This episode of The Logistics Tribe is a "must-listen-to" for any ambitious supply chain leader.

Radu and Knut also recently published a book on the topic called "From Source To Sold". It features stories of leadership in supply chain and is a highly recommended read.

Helpful links:

From Source To Sold:

Radu Palamariu on LinkedIn:

Knut Alicke on LinkedIn:

Boris Felgendreher on LinkedIn:

The Business of Freight Market Analytics with Ken Adamo (Chief of Analytics at DAT)

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Today's guest on The Logistics Tribe is Ken Adamo, Chief of Analytics at DAT.

DAT operates the largest truckload freight marketplace in North America. Ken is responsible for DAT iQ, DATs data science team and its pricing database for shippers, 3PLs, trucking operators and freight brokers.

Ken is one of the leading experts in data analytics in the logistics industry, so we had to pair him up with our host Jonah McIntire.

This turned out to be a wide-ranging conversation about the business of freight data and analytics, and also a view into Ken’s career in the industry.

Helpful Links:


Ken Adamo on LinkedIn:

Jonah McIntire on LinkedIn:

Boris Felgendreher (founder of The Logistics Tribe) on LinkedIn:

The Evolution and Future of Autonomous Mobile Robots (AMRs) with Robotics Pioneer Prof. Roland Siegwart

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Today’s guest on The Logistics Tribe Podcast is Prof. Roland Siegwart. Roland is director of the Autonomous Systems Lab in Switzerland, director of the Institute of Robotics and Intelligent Systems at ETH Zurich and a world-renown robotics expert.

He is one of the pioneers in the field of autonomous mobile robots, which are quickly spreading throughout warehouses and logistics operations around the world.

Our host Marco Prüglmeier talked to Roland about the following topics:

- Roland's work with AMRs dating back 30 years

- His first book on the topic

- How he got into the topic of AMRs

- His early foray into mail delivery robots, 30 years ago

- The history and evolution of AMRs

- The main differences between AMRs and AGVs

- The challenges of AMRs in logistics operations

- Why AMRs will replace AGVs over time

- The current state of robot technology, laser technology, camera technology, SLAM and what Roland and his teams are working on

- Good and bad use cases of drones

- The roles of robots on last mile delivery

- Roland’s vision for the logistics of the future and the prospects of autonomous driving

- Will robots eliminate logistics jobs

- and more

Helpful links:

Prof. Roland Siegwart on LinkedIn:

Marco Prüglmeier on LinkedIn:

Our supporters GreyOrange:

Logistics veteran Hermann Ude on the industry's impact on climate change and what role digital technologies can play

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Hermann Ude is the former CEO of DHL Freight and DHL Global Forwarding, a former corporate board member of Deutsche Post and now sits on a number of supervisory boards, including his role as chairman of the supervisory board at Transporeon.

Hermann has a strong interested in the impact the logistics industry has on the environment and on climate change in particular.

He holds many key insights into how the industry has to evolve and what role technology can play to drive down the environmental impact of the logistics sector.

This episode is hosted by Jonah McIntire.

Helpful links:

Hermann Ude on LinkedIn:

Prof. Alan McKinnon, a resource Hermann recommends on the topic:

Jonah McIntire on LinkedIn:

Tracks, a digital platform mentioned on the podcast:


Our supporters GreyOrange:

Deep Dive: Platforms in Logistics and Supply Chain with Jonah McIntire and Märten Veskimäe

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Today we have a very special episode for you. It’s different because we typically bring you conversations between a host and one, sometimes two guests that are 45 minutes or so in length.

Today’s episode is a deep dive into one very specific topic with two people who have very deep domain expertise in this field. And this episode is 2 hours and 45 minutes long.

The idea here is to really take the time to tackle one very specific topic and go super deep on it.

The two experts are Jonah McIntire, who has been a regular contributor to The Logistics Tribe, both as a host and a guest. And Märten Veskimäe, who’s currently a product strategist at Transporeon.

Both are super deep thinkers on this topic. They look at examples of businesses that are platforms vs. businesses that aren’t, what the defining attributes of platforms are, what areas of logistics and supply chain platforms are suitable for, what successful platforms do differently, how they compete against other platforms and much more.

Here is a LinkedIn post that Jonah has prepared that will accompany this podcast episode:

Please visit the post and contribute to the discussion. You can also let us know there, how you like the content of this episode.

We really appreciate your feedback on this.

Today's topic breakdown:

- Examples of businesses that are platforms vs. businesses that look like platforms but aren't really platforms.

- Platforms in the real world and platforms in the digital space

- The defining attributes of platforms and what makes platforms different

- In which areas of logistics and supply chain management are platforms suitable and useful

- Are forwarders platforms? Are Uber or Uber Freight actually a platform?

- Are there differences between companies with network effects and platforms?

- The role of platforms in standardization, particularly in logistics

- How do you measure and assess platform businesses vs non-platform businesses?

- The cold start problem and how platforms can get off the ground in logistics

- What successful platforms do differently. What are the critical success factors to succeed in attracting and keeping users?

- Success factors for logistics platforms to compete against other logistics platforms

- Notable platforms in logistics by segment

- Future outlook on platforms in logistics and supply chain

- Takeaways

Please visit Jonah's LinkedIn post on this episode:

Making Trucking Networks More Efficient Through Multi-Enterprise Collaboration (Ajesh Kapoor, Founder/CEO, SemiCab)

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Today's guest on The Logistics Tribe is Ajesh Kapoor. Ajesh is the founder and CEO of SemiCab.

Semicab is a US-based logtech startup that is bringing multi-enterprise collaboration to the world of truck transportation. Semicab offers tech-enabled services and connects shippers and carriers on a collaborative transportation platform.

Ajesh took our host Boris Felgendreher on a deep dive tour on how the idea for SemiCab emerged, how he started the company, why SemiCab is so unique in its approach, what value the platform creates for shippers and carriers what the company’s growth plans look like and much more.

Helpful Links:


Ajesh Kapoor on LinkedIn:

Boris Felgendreher on LinkedIn:

Our supporters, GreyOrange:

The LOGTECHIES Job Board - The Coolest Jobs in Logtech, curated by Boris Felgendreher:

What Google is up to in Supply Chain, Logistics and Manufacturing (Hans Thalbauer, Google Cloud)

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Today we will take a look at what Google, in particular Google Cloud, is up to when it comes to Logistics and Supply Chain Management. Google Cloud has been active in this space for a couple of years now and it’s starting to become clear now why it may actually be a great match.

Our guest today is Hans Thalbauer who has a rich history in Supply Chain tech, and is now the Managing Director of Google Cloud’s Supply Chain and Manufacturing capabilities.

Together with our host Marco Prüglmeier, Hans covers the following topics:

- Hans’ path from Austria to Silicon Valley

- What prompted Google to enter the field of Supply Chain?

- Google's Supply Chain Twin

- The different data segments that can be leveraged for Supply Chain Management: Private segment (e.g. ERP data),
community Segment (e.g. orders, tracking data), public data segment (e.g. weather, traffic, health data)

- Google's Supply Chain Pulse

- How Artificial Intelligence can be applied to SC data

- Why Google is not creating applications, but is partnering with SCM solution providers instead

- How to make it easier for companies to connect and exchange data: EDI, API, Google’s Data Warehouse (BigQuery), even GMail.

- Google’s flexible Data Model

- Last-Mile Solutions

- Google Cloud Fleet Routing

- An example of how weather and climate data can be combined with agricultural satellite data to predict impacts harvests

- Dynamic ETAs for truck transports leveraging real-time Google Maps data

- Sustainability KPIs and Scope 3 data

- How to measure the impacts of your sustainability efforts.

- On a 10-year time frame: What does the future of supply chain and logistics operations look like?

- Hans’ prediction of the “post outsourcing” world

- and much more

Is now the right time to work for a LogTech Startup? (Frederic Krahforst, TradeLink and Jonah McIntire, Transporeon)

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In today's episode we discuss a timely topic that is on the minds of many of our listeners: Is now actually the right time to start working for a logistics tech startup?

Our guests today are Frederic Krahforst and Jonah McIntire. Frederic is the Co-Founder and CEO of the logtech startup TradeLink and Jonah has founded and successfully sold two logtech startups and is currently working for Transporeon, an established logtech company.

Regardless of whether you are a seasoned professional with more of a corporate background, whether you have some experience in startup environments, or whether you are starting fresh out of university, startups, especially in the supply chain and logistics area, can be a very attractive career opportunity.

But with all the uncertainty around the economy, an increasingly difficult startup funding environment, etc. there are a lot of things to consider. So today’s episode is a very valuable resource for all of you.

Another helpful resource and tool is the new The LogTechies Job Board.

LogTechies is the first hand-curated job board for the field of Logistics Technology.

That’s were, Boris Felgendreher, founder and host of The Logistics Tribe and other logistics podcasts, posts the coolest logtech jobs at those companies that he currently finds the most interesting.

Right now, the board features really cool logtech jobs at Sennder, Flaschenpost, Fernride, TradeLink, Noyes Technologies. And there are many more to come. You can find the LOGTECHIES Job Board at

How to get Logistics PR coverage, LogTech Startups during downturn, new Flexport CEO (with Emma Cosgrove, Eric Johnson)

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We invited two prominent journalists back onto the show who cover the exciting fields of logistics, supply chain, logtech and e-commerce. Emma Cosgrove writes about logistics with a focus on e-commerce for Business Insider and Eric Johnson is Senior Editor for Technology at The Journal of Commerce where he leads coverage and analysis of technology's impact on global logistics and trade.

Our host Boris Felgendreher wanted to know what stories from the recent weeks and months Emma and Eric thought were the most interesting and deserved to be discussed in more detail.

So the three ended up diving into the impact that the economic downturn is having on the logtech startup ecosystem, the appointment of Amazon Executive Dave Clark to the role of CEO at Flexport and they also talked quite a bit about how journalist like Emma and Eric go about their jobs covering the industry and what you the audience can do to show up on their radar and get a chance of getting coverage. So there is some real actionable advice here as well that we hope you will find useful.

Helpful links:

Journal of Commerce:

Business Insider:

Eric Johnson's Substack:

The LogTechies Job Board (The coolest Jobs in Logistics Technology - Personally curated for You):

Boris Felgendreher on LinkedIn:

Eric Johnson on LinkedIn:

Emma Cosgrove on LinkedIn:

About this podcast

Boris Felgendreher, Dana von der Heide and Marco Prüglmeier invite you to listen to The Logistics Tribe, a weekly podcast about the world of global logistics and supply chain management.

You can follow the hosts on Linkedin:

Boris Felgendreher:

Dana von der Heide:

Marco Prüglmeier:

by Boris Felgendreher


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